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Case Study – Billing Statements Garners Better Business

Consider the story of Banner Health, a non-profit healthcare system with twenty locations in seven different states. For years, Banner had been providing services and excellent patient care that made a positive difference in people’s lives.

Consider this case study of Banner Health, a non-profit healthcare system with numerous locations in seven different states. For years, Banner had been providing services and excellent patient care that made a positive impact in people’s lives. As patients grew more familiar with technology in their everyday lives, clients began requesting easier ways to pay their bills and keep track of their billing statements. While Banner’s staff service was already excellent, customers wanted to the ability to view bills online, make payments online 24 hours a day, and easily reconcile issues or other concerns with their statements.

To fulfill these needs and improve the customer experience, Banner Health implemented an online bill presentment and payment solution that let customers to receive, view and pay their bills online. The entire invoicing process was streamlined while still retaining the offline options for customers who preferred printed documents. The result: Banner Health immediately began receiving increased cash payments in less time and recovering bad debt while reducing postage and labor costs. In the first year, Banner saved $40,000.

Online billing statements, secure online payment solutions and electronic referencing for pertinent client information can greatly improve your business, too. If you are an established business looking to offer your invoicing online or a startup looking to start out on the right foot, billing outsourcing may be the key to unlocking your business’ earning potential. As your business grows and your clients begin expecting easier options for managing their bills, an outsourced billing system can vastly improve the effectiveness of your company which translates into less time wasted on clerical and administrative tasks and more time that can be devoted to improving your business and delivering the quality service that your clients expect.

Providing safe, convenient and timely customer service is essential to harboring repeat business and positive customer interaction. Too many opportunities are lost to inefficient filing and invoicing systems that leave customers waiting on the line and administrative professionals tied up with unnecessary work. Having the ability to quickly rectify any customer issues and immediately respond to client requests will distinguish your company from the competition and encourage enthusiastic word-of-mouth recommendations as well. To take advantage of this, partner with a billing outsourcing firm that can work to implement a system that streamlines both your client’s experience as well as your staff’s daily responsibilities.

Finding The Greatest Paying Affiliate Applications

Even when they eventually locate these companies, they fail to market their products in the right way thus failing even before commencing the marketing of such businesses. You can market your associate business effectively through:

websites tailored to such products

blogs filled with content relevant to the programs being marketed

writing relevant and keyword rich articles and distributing them to articles directories

contributing to forums

preparing a marketing plan and following it

Believing in yourself and your ability to succeed.

The list above is not exhaustive. You may choose to use paid options to market your highest paying affiliate programs. These options include ppc, banner ads, etc. The choice is yours.

There are only a few companies offering lucrative affiliate programs that can sustain affiliates with their commissions. Many of such programs simply provide their affiliates with the least level of help required to start them off. On the flip side, there are some of these companies offering tremendous amount of help to their affiliates.

Look for such companies and when you find them, your monthly commission income will sustain you for a long time to come. Make use of the search engines to discover these companies with world-class products and affiliate programs you can promote for your online success and sustainability.

People who are on the hunt for earning sizable amounts of money via the internet over a short time span can look into top paying affiliate marketing programs. Yes, earning big in any business venture is no mean feat and there will be tons of hurdles that will come your way. To earn big in affiliate marketing, you will need to encompass outstanding affiliate programs along with top quality traffic in order to reap in success. With loads of affiliate programs shoving for the same break, your affiliate programs need to be competent in order to stand any chance of withstanding opposition.

There are certain top paying programs that are lucrative to the root cause of profit generation and image building. To profit in large amounts, traffic generation is key and by promoting or selling free software you can do precisely that. The software market is quiet rewarding in many ways as anyone who uses a computer has to use software in one way or another. This aspect more or less guarantees software sales. With software sales, the commission is significantly superior besides you can gain a sizable reputation among techies.

Web hosting can be easily considered among the top paying affiliate programs as it can pull immense traffic. Although garnering initial success as a web hosting establishment is demanding to say the least, but when traffic does come your way, the profit can be very lucrative.

The next on the list are travel websites. With tourism being promoted by most countries, travel websites is yet another lucrative option and can be counted within the domain of top paying affiliate programs. Commission over here is in small amounts, but one can enhance their profit margins by simply selling services in volumes. Services work here on a referral basis. As and when services are sold by referral, the website or individual who refers, stands to gain a certain commission.

Other than these few programs, there are tons of other programs that can equally earn you massive profits. With the online market evolving endlessly, choosing the right affiliate programs is crucial.

Garnering Traffic Online – Why Use Twitter For Business?

If you own business, whether it is a new business or a business that has been around for a long time, you will know that marketing your business is very important if you want it to survive. There is no business in the world that can survive without some sort of marketing. In the older days there was word of mouth, and almost all business depended on their loyal customers and clients to tell the people they knew about a certain business.

New Method of Marketing:
This type of marketing was very effective and did the job for almost all of the businesses around. Then, a few years later, came newspapers, and people started using those as a marketing tool, and then came the radio and that become a marketing tool and then after that came the TV and that too became a marketing tool. After all of the changes in the marketing arena word of mouth fell away, and people were paying to get word of their business out to the general public, and other people stopped talking about great service they got at places.

Marketing Cost Effectively!
However, word of mouth marketing has made its way back on the scene, in a way. This has come about with a brand new marketing tool, and probably the biggest marketing tool that mankind has ever seen -the internet. There are many different types of ways to market your business on the internet. Yes, you do get the paid ways, and many people are using these ways to get their messages out, but word of mouth has made it back through social networking websites. Take Twitter as an example, it has not been around for a very long time, but it has helped many people market their company at no cost, and all they needed to do is sign up to get a profile.

Social Networking and Marketing:
With most social networking websites, like Facebook for example, you need to have people on your profile in order for them to see what you are doing. However, with twitter, if you made your profile public, anybody searching the network with a keyword that relates to your blog will be able to see what you are up to.

Marketing For Your Business:
This is why so many businesses have started using this method of advertising. Say you sell houses in the US and want people to visit your site. All you need to do is join Twitter, make your profile public and start tweeting with keywords you think people will type into the search function of the Twitter site, like House for Sale. Once people find your tweet, they find your site and you start getting more traffic at your official website because of the Twitter blogging network. The more people that find your blog, the more potential traffic you get.

It Pays to Combine Search Engine and Social Media Marketing

Search engine marketing (SEM) and social media marketing (SMM) are two of the most commonly used and cost-effective forms of Internet marketing. A system that brings you greater return on investment should never be ignored and so the companies that aim to reach the sky and make it big in the industry must combine search engine marketing and social media marketing strategies.

The mixture of these two forms of online marketing is a perfect recipe for online business success. Now a days, search engines and social media networks are two of the most widely used platforms from where you can garner as much information as you want. While search engines lead you to the most well-optimised and useful websites for your respective searches, social media networks allow you to connect with the people and businesses that you find interesting. Thus, if you want your business to become visible and reachable to your existing and potential customers, establishing a strong online presence is mandatory; and this can be achieved by merging SEM and SMM strategies together.

The cost of getting listed on the search engine result pages (SERPs) and signing up on social media networks is nominal in front of the traditional marketing costs. Moreover, the end result of online marketing is far more immediate and encouraging than the other forms. Thus, there are no two ways about the many benefits of search engine and social media marketing.

While larger organisations have been exploiting these platforms to their full potential, SMEs and freelancers are also taking this advantage of this highly beneficial opportunity. Search engine marketing strategies include search engine optimisation (SEO) and pay per click (PPC) advertising. In SEO, on-page and off-page optimisation is conducted for organic searches. PPC is paid advertising with a difference as in this form of advertising you pay when your ad is clicked and the user is directed towards your website. The primary purpose of SEM is to increase the traffic towards your website and to spread awareness about your brand so that more visitors convert into customers. SMM focuses more on building relationships and spreading awareness about your brand. By targeting and networking with the right kind of people on social media websites, companies can enhance their customer relationship management and engage users with their brands.

Some of the benefits enjoyed by business enterprises and professionals from properly integrated search engine marketing and social media marketing strategies are discussed below:

Prevents the scenario of €out of sight, out of mind’- The more people see of you online, the better it is for you, your company and your brand. Intense marketing efforts through traditional methods can have significant benefits for your business, but search engine and social media marketing can take your business’ marketing efforts to new heights. Search engine marketing and social media marketing leverage your corporate reputation and make it easy for people to know about you and contact you.

Saves significant amount of money and time- Online marketing is a relatively cheaper way of marketing your brand in front of a massive audience. A planned approach towards SEM and SMM can save you a lot of time and money that can be invested in other crucial areas that facilitate the company’s productivity and quality.

Best platform for word-of-mouth advertising- While SEM alone aims at popularising your website on the Internet, merging of SMM strategies can facilitate word-of-mouth advertising of your brand. If your brand is popular on the social media, more people will talk about you and reach your website to know more about you and your services.

Establishes business’ credibility and professionalism- These days it is a status symbol as well as a necessity for businesses to mark their strong presence on the Web. This is so because Internet is the number one source of information about businesses across the globe and having a search engine-friendly website and well-established social media profiles can add credibility and professional appeal to your business.

It Pays to Combine Search Engine and Social Media Marketing

Search engine marketing (SEM) and social media marketing (SMM) are two of the most commonly used and cost-effective forms of Internet marketing. A system that brings you greater return on investment should never be ignored and so the companies that aim to reach the sky and make it big in the industry must combine search engine marketing and social media marketing strategies.

The mixture of these two forms of online marketing is a perfect recipe for online business success. Now a days, search engines and social media networks are two of the most widely used platforms from where you can garner as much information as you want. While search engines lead you to the most well-optimised and useful websites for your respective searches, social media networks allow you to connect with the people and businesses that you find interesting. Thus, if you want your business to become visible and reachable to your existing and potential customers, establishing a strong online presence is mandatory; and this can be achieved by merging SEM and SMM strategies together.

The cost of getting listed on the search engine result pages (SERPs) and signing up on social media networks is nominal in front of the traditional marketing costs. Moreover, the end result of online marketing is far more immediate and encouraging than the other forms. Thus, there are no two ways about the many benefits of search engine and social media marketing.

While larger organisations have been exploiting these platforms to their full potential, SMEs and freelancers are also taking this advantage of this highly beneficial opportunity. Search engine marketing strategies include search engine optimisation (SEO) and pay per click (PPC) advertising. In SEO, on-page and off-page optimisation is conducted for organic searches. PPC is paid advertising with a difference as in this form of advertising you pay when your ad is clicked and the user is directed towards your website. The primary purpose of SEM is to increase the traffic towards your website and to spread awareness about your brand so that more visitors convert into customers. SMM focuses more on building relationships and spreading awareness about your brand. By targeting and networking with the right kind of people on social media websites, companies can enhance their customer relationship management and engage users with their brands.

Some of the benefits enjoyed by business enterprises and professionals from properly integrated search engine marketing and social media marketing strategies are discussed below:

  • Prevents the scenario of ‘out of sight, out of mind’- The more people see of you online, the better it is for you, your company and your brand. Intense marketing efforts through traditional methods can have significant benefits for your business, but search engine and social media marketing can take your business’ marketing efforts to new heights. Search engine marketing and social media marketing leverage your corporate reputation and make it easy for people to know about you and contact you.
  • Saves significant amount of money and time- Online marketing is a relatively cheaper way of marketing your brand in front of a massive audience. A planned approach towards SEM and SMM can save you a lot of time and money that can be invested in other crucial areas that facilitate the company’s productivity and quality.
  • Best platform for word-of-mouth advertising- While SEM alone aims at popularising your website on the Internet, merging of SMM strategies can facilitate word-of-mouth advertising of your brand. If your brand is popular on the social media, more people will talk about you and reach your website to know more about you and your services.
  • Establishes business’ credibility and professionalism- These days it is a status symbol as well as a necessity for businesses to mark their strong presence on the Web. This is so because Internet is the number one source of information about businesses across the globe and having a search engine-friendly website and well-established social media profiles can add credibility and professional appeal to your business.

How to Outsmart Competition in Online Marketing Services

Making it easy for prospective customers to locate your website, inviting them to visit it, and persuading them to buy your products/services are a few objectives that can be fulfilled by leveraging search engine marketing. Crafting and executing an online marketing plan demands time and money; and it is therefore imperative to monitor the campaign efficiently to garner maximum benefit. Pertinent to add that every website is unique and mandates a tailored made online strategy.

Search engine marketing is varied but the endeavor needs to start somewhere, depending on what needs to be accomplished via online marketing. Search engine optimization (SEO), though a long term process has its own superseding advantages. Pay per click (PPC) on the other hand provides instant search engine visibility and prompt gratification in terms of visitors. Keyword research is crucial and forms the backbone of SEO as well as PPC. A well carried out keyword research would not only guarantee more visitors but also ensure quality visitors.

Many people tend to use SEM and SEO interchangeably. People define it in their own ways, sometimes mixing both and sometimes seeing one as a part of another. However, SEM includes SEO as a subset. The other notable subsets of SEM are paid inclusion, link building, keyword research, affiliate marketing, and banner ads. Combine them together (a blend with the right balance) and you would have an inherent powerful technique to overcome cut throat competition. SEO and PPC are the most preferred tools of SEM because they are better equipped to boast online sales and help achieve higher ROI.

The two main networks of PPC ads are run by Google and Overture. PPC is one of the rated SEM services and enjoys some edge over organic promotion. PPC will give your website search engine visibility at the click of a mouse which otherwise would have taken a couple of months to achieve, that too without any guarantees. It will however cost you, sometimes dearly, whenever someone decides to click at your listing to land on your website or custom made landing page. It is therefore imperative to manage and execute the campaign with laser precision to garner maximum ROI.

SEO, on the contrary, is characterized by a gestation period equivalent to a couple of months. However, SEO is known to deliver robust and long lasting results and is not a constant drain on your financial resources. It is also important to note that achieving top rankings is not the end of SEO as it requires constant work to maintain those rankings, maybe better them.

While all the SEM services are important in promoting a website, it’s important to define your goals before blindly following one, or ignoring the other. A right mix of SEM services is any day better than a mix of all SEM Services.

Use the Lazy Days of Summer for Career Success

Maybe you’ve recently graduated, are in mid-career shift or are recreating your life after economic downturn – whatever your story, if you’re looking to launch your career to greater heights, there’s no better time than summer. While your peers may be thinking of taking the summer off from the job search, you’d be best served to take this time to lay the groundwork for your future.

Unemployment Lines Await

According to the Organization for Economic Co-operation and Development (OECD), worldwide unemployment is still high at 8.5%, while US unemployment rates linger at a staggering 9.3% and Canada hovers around 7.4%.

The OECD reports that, since the start of the economic crisis some 3.5 million young people worldwide have joined the ranks of the unemployed. According to the Bureau of Labor statistics, those under 30 in the US may be some of the hardest hit, with nearly thirteen percent of those under 30, unemployed.

What does all this mean for those trying to establish a new career direction? It means competition in the workforce is fierce. But it’s not impossible. According to a recent survey hiring managers are reporting that their companies are confident the economy will continue to expand in the latter half of this year, making hiring more probable. Instead of sipping mojitos by the pool this summer, you’d be better off creating and implementing your new career strategy and getting the jump on the competition.

Summer Slow Down

While you may argue that summer, may be a slower time of year for some industries, with businesses functioning on reduced staffing, summer hours and lowered production, what you’d be missing is the potential opportunities for employment that staff vacations present. For someone looking to garner experience in an industry new to them, summer provides the perfect chance for you to pitch in and help a company maximize production in the absence of staff. Because things are slower, you may also be able to capitalize on some quality one-on-one mentoring.

Interning and Volunteering

Interning has long been a respected way for new grads to get their foot in the door, especially in highly competitive fields, like law and journalism. But interning isn’t just for recent grads anymore. Mid-career interning has become the perfect way to change career trajectories or fill-in resume gaps, while keeping your skills and accomplishments relevant. Often internships like these lead to job offers at summer’s end, with some even offering nominal pay for your efforts. Even if you don’t land a job, though you’ll have gained experience for your future career and made valuable connections in your desired industry.

Just because your industry may not typically employ interns, doesn’t mean you shouldn’t try. Approach and explore the idea with some of your ideal companies, sharing, specifically, what you feel you can offer and why – you might be surprised by their response.

Also, volunteering at a local nonprofit in your field (or a related one) looks great on your resume and builds skills and connections that could lead to the position of your dreams.

Research and Network

* If you’re on the lookout for employment opportunities, let people know. No reason to keep it a secret. Reach out to friends, colleagues, neighbors, family and even casual acquaintances – you never know who has a lead on that next great job.

* Go to industry events, conferences and meet-ups. Networking with your peers, in a genuine fashion, can get you the inside scoop on possible job openings and keep you up-to-date on your industry. Nearly 80% of employment positions are filled this way.

* Research: Where would you like to be, ideally, in your career? Look at who is doing what you want to be doing and find out how they got there. Ask them if they would be open to mentoring you.

* Keep up on changes in your industry, researching the current market and any new innovations.

* Develop your skill set further: Is there a new skill you can cultivate or a knowledge base you could expand that would increase your value in the marketplace? Use this time to take a class, be mentored or read industry newsletters and books. This kind of passion for your career shows employers you care.

Remember, in a competitive job market, employers want to see your potential in action, not your vacation photos.

Leading Payroll Company Counting on LifeLock Identity Theft Protection

Nothing puts a damper on a pay-day celebration like finding out that the dollars on your pay stub have been stolen along with your identity. Although tiny in size, your pay stub is can be pretty valuable in the hands of a criminal. Personal information printed on your check, such as your full name, address and Social Security Number, are key pieces that a thief needs to steal your identity.

Customers and employees of Phoenix-based AmCheck, a leading payroll processing company, can now take advantage of an identity theft protection offering as a result of a partnership announced today between the company and LifeLock®. With more than 1,500 clients that service more than 200,000 employees, AmCheck has added LifeLock’s services to its list of human resource benefits, giving clients and employees the opportunity to take advantage of LifeLock’s proactive identity theft protection package at a discounted rate.

“Identity theft criminals will take advantage of any avenue they can find to take over a person’s identity,” says LifeLock CEO Todd Davis. “A few weeks ago I was in the park with my family and found a piece of paper on the ground. It was someone’s pay stub that included all the information I would have needed to cause great harm to that individual. Though it may have been in trash or just lost to the wind, this important information was lost for anyone to use. It’s because this simple mistake could have cost someone dearly, that we stress the importance of placing layers of protection. This should be a tremendous partnership to spread that vital message.”

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members’ credit files, and requests that members’ names be removed from pre-approved credit card offer and junk mail lists. Members are also entitled to LifeLock’s WalletLock, eRecon and TrueAddress services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress service searches to see if members have had a change of address form filed and alert them to ensure they are aware of the change. The company’s services are backed by a $1 million total service guarantee.

“Working in the payroll industry, we understand how crucial it is to devote the utmost attention to people’s personal information, and that’s why we are thrilled to partner with LifeLock,” says AmCheck CEO Dean Lucente. “We strive to offer our customers the best service, and by helping our employers and their employees to protect their identities, we are further setting AmCheck apart from its competitors in the payroll industry.”

Identity theft has become the number-one crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. In 2007, the fast growing crime costs residents of Arizona $31.2 million and also giving the state the number one title in the nation as the worst in identity theft reported cases, according to the Federal Trade Commission.

About LifeLock

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company’s secure facility in Tempe, Ariz. LifeLock lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

About AmCheck

AmCheck is a national provider of Payroll Services, ASO Services and Professional Employer Organization (PEO) services. Launched in Phoenix in 1996, the company is one of the country’s largest independent Payroll Service Bureaus, serving thousands of clients, and managing every aspect of payroll, taxes, employee benefits, pension plans and worker’s compensation. In 2001, the company expanded its reach nationally by opening offices in other states. Today, AmCheck is a leader in Web-based payroll technology, and is recognized for its skill in harnessing and applying the latest technologies in order to improve clients’ internal and external processes.

5 Tips for Surviving Your First Day on the Job

5 Tips for Surviving Your First Day on the Job

After you have updated your resume, gone through the long interview process, and the finally landed the job, the next important step in making a lasting positive impression on your new company is nailing your first day on the job. There are five tips that everyone should know when preparing and experiencing your first day at your new company.

1. Making it to work on time.
Before you start your first day on the job you have to know how long it is going to take to get to your new workplace to start your first day. Before starting, every new employee should take a practice drive to their new work place in order to gauge how long it will take them to get there. You should conduct this drive around the same time you plan on leaving for your first day on the job in order to see what the traffic flow is like. Make sure you arrive at your new workplace at least fifteen minutes early and do not be the first person to leave at the end of the workday.

2.Treat your first day like the interview.
This is the first day you will meet the other team members and so once again you must make sure you make a good first impression. These people you meet in your new company will more than likely be the people you will work on projects with. Stay confident throughout the day and display the skills that landed you the job during the interview process.

3. Don’t be afraid to ask questions.
When you go to start your first day at your new job, be assertive. Your new peers know that you are new to the team and will be sure to help you. If you have questions you have to ask someone for help. Do not go through the whole workday sitting at your desk with nothing to do. Be assertive and ask someone in charge or one of your peers what they need you to do. By displaying your assertiveness, you are showing other members of your company that you are eager to begin working there and are comfortable taking initiative.

4. Pay attention to your surroundings.
This may sound like a simple task but it is one of the most important things any new person on the job must do. It is very important to get to know your work place. Watch and pay attention to the people all around you. Pay attention to when people get in to work and what time they are leaving so you can get a gauge of when you should arrive and when you should leave. Try to break down the dynamics within the workplace and how your new co-workers interact with each other and your boss. The faster you get to new your environment, the faster you’ll be able to thrive in that environment.

5. Meet your co-workers.
It’s always a good idea to introduce yourself to the people you’ll more than likely be working with in the future. You don’t have to become best friends with your co-workers but it’s much easier to work on team projects with people your comfortable around. A good tip is to write down the names and titles of the people you meet. This will help your understanding of how the workplace is structured and will help you to integrate yourself into the workplace structure. Knowing the titles of everyone you will be working with will let you know who to go to when you have questions or concerns.